The Alba Challenge Cup

The Scottish Football League welcomes MG ALBA as the new Title Sponsor of the League Challenge Cup.

The Scottish Football League welcomes MG ALBA as the new Title Sponsor of the League Challenge Cup.

The Scottish Football League are delighted to welcome MG ALBA as the new title sponsor of the Challenge Cup for season 2008/2009.The Challenge Cup will now be re-named The ALBA Challenge Cup.

This new partnership will run for this season's competition with options for renewal for further seasons.

This new partnership will allow us to significantly increase the total prize fund for this year's competition, but more importantly will include two live broadcasts, of one Semi-Final and the Final itself.

Our aim has always been to improve the coverage and profile of the Challenge Cup and to increase the awareness of the true community spirit attached to the competition. By rescheduling most of the rounds to Saturdays or Sundays on international weekends, we are giving the competition its own unique place in the calendar where possible.

This new partnership links the community aims of both organisations and provides live coverage of two very important games in the competition.

I would like to welcome MG ALBA to The Scottish Football League, and look forward to the remainder of The ALBA Challenge Cup.

CEUD MILE FAILTE

David A. Longmuir
Chief Executive, SFL

For further information, please contact David Longmuir on 0141-620-4160 or Murdo Morrison on 01851-705550.